Work Experience
Technology & Operations Associate
Fashion Accessories Export · Family Business · Mumbai
15 Apr 2024 — Present
  • Built and deployed a B2B export website using AI tools (Claude Code, MeDo, Emergent), improving international buyer visibility
  • Applied AI automation to reduce purchase order processing from 2–4 business days to ~6–7 hours
  • Managed 18–30 daily B2B enquiries; structured lead qualification and sales funnel via Justdial & WhatsApp Business
  • Transitioned inventory from manual SKU recording to structured Excel-based tracking systems
Onepercent Clothing
Digital Strategy Intern
Part-time, Hybrid · Mumbai
5 Sep — 5 Nov 2024
  • Optimised e-commerce listings and SEO — 8–12% improvement in product-page engagement
  • Social media content execution — 10–15% increase in average post engagement
Nativ
Online Systems Intern
Part-time, Hybrid · Mumbai
18 Jan — 18 Mar 2024
  • Managed 40+ student enquiries; improved follow-up consistency and enrolment coordination
  • Supported integration of AI tools into educational workflows
PD International
Digital Business Development Intern
Part-time, Hybrid · Mumbai
11 Jan — 11 Feb 2025
  • Managed B2B digital enquiries via website and WhatsApp Business; qualified leads and coordinated handovers
Rtistik Home Decor
Digital Marketing Intern
Part-time, Hybrid · Mumbai
18 Oct — 18 Dec 2023
  • Supported digital marketing for a premium home décor brand; contributed to content strategy and visual assets
Thaparsons Trading Company
Summer Intern — PGLP
Full-time, On-site · Nagpur
8 Apr — 13 May 2025
  • Mandatory cross-business internship (NMIMS BBA) — trading operations, client servicing, SME exposure
Mumbai, India Portfolio · b. 22 July 2005

Smayan
Seth

Building at the intersection of platforms, AI, and the informal economy — translating fieldwork in Mumbai's traditional markets into digital infrastructure.

Entrepreneur Technologist Strategist
2026
Smayan Seth
Smayan Seth, Mumbai
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A Note on Intent · King's College London · MA Digital Futures

"From mapping value chains in Mumbai's informal jewellery markets to deploying AI that compressed weeks of operations into hours — I've lived at the intersection of platform dynamics, digital transformation, and the informal economy. KCL is where I translate that fieldwork into theoretical depth."

— Application, September 2026 Intake
3.54
GPA
NMIMS Mumbai · BBA
7.5
IELTS Band
Academic · C1 Proficient
06
Roles
Across 3 Years of Work
Black Belt
USA · S. Korea · Thailand
01 Work Experience

Built in the field.

Operations · Strategy
Digital · Export · Trade
Technology & Operations Associate
Fashion Accessories Export · Family Business · Mumbai
15 Apr 2024 — Present
Apr – May 2024 · Full-time, On-field · NMIMS Know Your Business Mandatory Project
Jun 2025 – Mar 2026 · Part-time, Hybrid · Alongside NMIMS Final Academic Year (Year III)
Mar 2026 – Present · Full-time, On-field
  • Set up Justdial leads tracking and B2B sales funnel — lead generation to qualification to conversion — growing daily volume from 3–5 to consistent higher volumes
  • Built and deployed a B2B export enquiries website using AI-assisted tools (Claude Code, MeDo, Emergent), improving international buyer visibility and inbound lead flow
  • Managed 18–30 daily B2B enquiries via Justdial and WhatsApp Business; structured product showcasing and lead qualification
  • Applied AI automation to reduce purchase order processing from 2–4 business days to ~6–7 hours via Claude Code and Microsoft Excel integration
  • Transitioned inventory from manual SKU recording to structured Excel-based tracking systems
  • Analysed platform dynamics across Justdial and Instagram to improve digital visibility, engagement, and B2B conversion
  • Executed digital hiring campaigns on WorkIndia and ApnaJobs for sales associate recruitment
Onepercent Clothing
Digital Strategy Intern
Part-time, Hybrid · Mumbai
5 Sep — 5 Nov 2024
  • Optimised e-commerce product listings and SEO structuring — contributed to 8–12% improvement in product-page engagement
  • Supported social media content execution and engagement tracking — 10–15% increase in average post engagement
  • Contributed to content planning through audience behaviour and platform engagement analysis
Nativ
Online Systems Intern
Part-time, Hybrid · Mumbai
18 Jan — 18 Mar 2024
  • Managed and tracked over 40 student enquiries, improving follow-up consistency and enquiry-to-enrolment coordination
  • Observed and supported the integration of AI tools into the institute's educational workflows
  • Maintained and updated course and batch information across the institute's digital platforms
PD International
Digital Business Development Intern
Part-time, Hybrid · Mumbai
11 Jan — 11 Feb 2025
  • Managed digital enquiries via website and WhatsApp Business B2B sales funnel; qualified leads and coordinated handovers to sales team
  • Supported digital communication workflows and operational execution in a B2B trade environment
Rtistik Home Decor
Digital Marketing Intern
Part-time, Hybrid · Mumbai
18 Oct — 18 Dec 2023
  • Supported digital marketing operations for a premium home décor and gifting brand
  • Contributed to brand content strategy, social media presence, and digital positioning across product categories
  • Assisted in building visual assets and editorial-style content aligned with the brand's luxury aesthetic
Thaparsons Trading Company
Summer Intern — PGLP
Full-time, On-site · Nagpur
8 Apr — 13 May 2025
  • Completed mandatory cross-business internship as part of NMIMS BBA — exposure to trading operations, client servicing, and SME processes outside the family enterprise
02 Research & Academic Projects

Grounded in fieldwork.

Mumbai's Informal Economy
Platform Dynamics
Capstone Research · Trimester VI · NMIMS Mumbai

Unorganised Imitation Jewellery Market

  • Conducted primary field research — direct stakeholder interviews and value chain mapping across Mumbai's informal imitation jewellery sector
  • Analysed market structure, pricing dynamics, and barriers to digital adoption among micro and small-scale traders
  • Findings informed strategic thinking around digital transformation in the family business and contributed to academic research interests in platform economics
Academic Project · Trimester V

Value Creation & Competitive Analysis — Lahore Traders

  • Conducted a structured 3C's analysis identifying the strategic sweet spot and USP for Lahore Traders' imitation jewellery manufacturing and export business
Academic Project · Trimester VII

Franchise Strategy Analysis — Chai Sutta Bar

  • Analysed franchise model through structured field visit, evaluating unit economics, brand scalability, and operator-franchisor dynamics
Academic Projects · Trimesters III–IV

Know Your Business (KYB) & Peer Group Learning Project (PGLP)

  • Documented operational and strategic dimensions of a functioning enterprise, bridging field observation with academic frameworks
03 Education

Academic foundation.

Mumbai · India
2007 — 2026
BBA · Jul 2023 – Apr 2026
NMIMS Mumbai
Entrepreneurship & Family Business Management
GPA 3.54 / 4.0 · CGPA 3.26 / 4.0
IELTS Academic · 8 Feb 2026
Overall Band 7.5
Candidate No. 524112
English Language Proficiency · C1 Level
ISC · 2021 – 2023
Jamnabai Narsee School
Humanities — Sociology, Psychology, History, Economics, English
Mumbai, India
ICSE · 2007 – 2021
Jamnabai Narsee School
Commerce & Economics
Mumbai, India
04 Skills & Competencies

What I bring.

Digital · Strategic
Communicative

Digital & Technical

AI-Assisted Development Claude · Claude Code MeDo · Emergent Excel Automation Large Datasets WhatsApp Business SEO Social Media Strategy Graphic Design B2B Funnel Management Photoroom Pro Canva Pro Kling AI

Business & Strategy

Strategic Operations Supply Chain Coordination B2B Export Documentation Market Research Platform Economics Lead Generation & Qualification Value Chain Analysis Digital Transformation SME & Family Business Informal Economy Research

Communication & Languages

English — Native Level Hindi — Native Level Marathi — Conversational IELTS Band 7.5 Client Interaction Public Speaking Written Communication Academic Writing
05 Co-curriculars

Co-curriculars.

Sport · Music
Operational Wins
i

Taekwondo — Black Belt

International competitor with medal-winning performances in tournaments across the USA, South Korea, and Thailand. Discipline, precision, and competitive drive forged through years of elite sport at an international level.

ii

Guitarist — School Band

Four years as guitarist in the Jamnabai Narsee School Band (2018–2022), performing at multiple school events and inter-school competitions. Creative discipline and collaborative performance across four years.

iii

AI Operations Transformation

Compressed purchase order processing at Lahore Traders from 2–4 business days to approximately 6–7 hours using Claude Code and Microsoft Excel integration — a measurable operational breakthrough inside a traditional export business.

iv

B2B Pipeline Architecture

Built and structured a complete B2B lead generation and qualification funnel from scratch via Justdial and WhatsApp Business — growing daily enquiry volume from 3–5 to consistently higher volumes across international and domestic buyers.

Intellectual Interests

Digital transformation of traditional businesses · Platform economics in emerging markets · AI, consumer behaviour & the informal economy

Get in Touch

Open to conversations.

Whether you're an academic, collaborator, or just curious — reach out. I respond to every message personally.

Phone
+91 77383 69996
Business
ltsbangles.com
Location
Mumbai, India